Shipped at Nitori
I design and build the feature pages of Nitori Taiwan's online store, nitori-net.tw: the UX, the visual design and the front-end code. Six of these pages are live today, so you can open them and try them. The other three were seasonal campaigns for Mother's Day, Father's Day and Mid-Autumn, shown here with their results.
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Seasonal campaignMother's Day 2026
溫馨5月 · 母親節暖心選品Instead of a price-sorted grid, I staged the products as scenes in one mother's evening, so a NT$15,000 recliner and a NT$300 mug could share one story. Almost nothing on it was discounted.
4 weeks17 Apr – 14 May 2026NT$787Kassisted revenue160orders1.08%conversion305Kpage viewsGA4. Sessions that viewed the page before buying; returns excluded.
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Seasonal campaignFather's Day 2026
給爸爸的專屬躺平時光 · 父親節放鬆好禮推薦I built the page around three times in a father's day: 19:00 home and reclining, 9:00 back at the desk, 23:00 lights out. The colours shift from daylight to night blue as you scroll, with an electric recliner at the centre. It brought in more than double Mother's Day's revenue, in 17 days instead of four weeks.
17 days24 Jul – 9 Aug 2026NT$1.67Massisted revenue304orders1.07%conversion28.4KsessionsGA4. Sessions that viewed the page before buying.
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Seasonal campaignMid-Autumn BBQ 2026
中秋烤肉，備料更輕鬆The grilling takes two hours; the prep takes a day. So the page walks through the six prep steps, from portioning to clean-up, each opening with a familiar kitchen mishap and the item that fixes it. A moon in the step bar fills as you go and is full at the last step. It converted best of the three campaigns.
4 weeks1 – 27 Sep 2026NT$465Kassisted revenue138orders1.19%conversion11.6KsessionsGA4. Sessions that viewed the page before buying.
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Product guide
Electric sofa guide
電動可躺式沙發 在家享受頂級坐感Rebuilt from seven series stacked in one repeated block into a guide: a viewer that reclines each sofa and shows its size, a care kit matched to the fabric, and one table comparing all seven.
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Product guide
Sofa guide
多款風格沙發 | 打造理想居家空間Each sofa type opens with who it's for, such as 給想盤腿放鬆的人, before the products. It ends with a side-by-side comparison and an FAQ.
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Product guide
Kitchen cupboard guide
打造理想廚房收納 | 機能櫥櫃選購指南Organised by what people care about in a kitchen, like flexibility, safety or an open view, rather than by product line. A comparison and an FAQ close the page.
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Lifestyle guide
Pet living
養寵推薦｜毛孩用品選物A season switcher brings cooling or warming beds forward, and the featured group follows what's in stock. Claw-proof furniture, essentials, an FAQ and comparison tables follow.
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Feature page
Home appliances, by task
【家電特集】日常家電選用升級指南Appliances grouped by the chore they take off your hands: cleaning, cooking, unwinding, keeping cool.
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Feature page
Home appliances, by mood
【家電特集】佈置舒適居家空間The same range seen another way: grouped by how a room feels, through air, scent and light.
View live page
Want the details behind any of these?
I'm glad to walk you through the decisions, the trade-offs and the code.